11.08.2025
Gen Z is choosing Croatia – and Istria is on their wishlist!
Croatia has become the go-to destination for young travelers this summer – and it’s easy to see why. TikTok, Instagram, and Reels are flooded with images of sun-soaked beaches, vibrant towns, and cinematic summer adventures. And the main audience? Generation Z – travelers seeking experiences, freedom, and authentic moments.
Among all the trending spots, Istria is increasingly standing out – a region that blends sea, culture, and fun. And right there, Arena Hotels offers the perfect base for Gen Z explorers.
TikTok star Alix Earle has dubbed Croatia a must-visit summer destination, while the viral trend Croatia Is Calling shows groups of young travelers arriving on the Croatian coast, planning island hops, and toasting sunsets to the beat of good music.
But it’s not just about Dubrovnik and Hvar. Gen Z is looking for lesser-known gems – like Southern Istria, where Arena Hotels opens the doors to experiences worth sharing.
Why is Arena Hotels the perfect choice?
- Seaside locations close to top attractions
- Modern yet affordable accommodation
- Outdoor activities, wellness, beach bars, and daily events
- Safety and comfort for solo travelers and groups
And finally – a sense of belonging. Many young travelers say they feel welcome and safe in Croatia, especially women traveling alone. That’s rare – and it’s something Gen Z values and remembers.
Arena Hotels doesn’t just offer accommodation – we offer experiences. Perfect for young travelers ready to create a summer story worth telling.